2/18/2023 0 Comments Click map freeThe scroll-map lets you see how far down a page visitors scroll, and especially: what elements attract their attention and what do they linger on?īy using a scroll-map, you can determine if users ‘see’ the right parts of your site, or if they get distracted by unimportant elements. On the above image from Sumo, we can see that the ‘SHARE’ and ‘IMAGE SHARER’ are the least popular areas. Source: Sumoīy quickly identifying the ‘hot spots’ on your site, you can immediately tell if people are clicking where you want them to click. If you see large areas of white, this is where the majority of visitors are clicking. This ‘map’ generates precious data since it allows you to see precisely where people interact with your site.Įach time someone clicks on a precise area on a page, the heatmap marks the spot with a light dot. It’s a visual representation of all of the clicks visitors make on your page. This type of map allows you to quantify actions. The idea is that you should refer to all of them in order to reveal your visitors’ behavior. Most heatmap softwares will let you generate maps that show user interactions from different points of view. Where should I talk about my product/service?.Where are my visitors getting distracted?.What’s the best way to use images and videos?.Where should I place my most important content?.Gaining the answers to the above questions can help you answer even more nagging questions: What headlines attract the most attention? What images attract the most attention? What elements are distracting from the main content? Do my visitors see my form? Once you have solid answers to these questions, you can start making changes that will increase your conversion rates. To measure actions. Where do my visitors click? Are they clicking the right button? Heatmaps help you see if your visitors are completing your desired actions, and also highlight where they might be getting stuck.If you notice that only a tiny percentage of people actually reach your CTA, it might be time to make a change. Do you write online articles, and wonder up until what point your audience stops reading? Using a heatmap can help you visualize the ‘scroll’ of a user, and where they interact with your site. To give you some concrete examples, here are some of the main reasons to use these softwares: They are a key component to your optimization toolkit (to learn more, read our complete guide to Conversion Rate Optimization). Heatmap tools measure attention, engagement and even number of clicks on your website. Let your own visitors show you the areas of improvement on your site to help you boost sales, then simply make the appropriate changes and measure how well it’s working. Warm colors indicate areas that attract the most attention or engagement, whereas cool colors show overlooked spots on the page. Heatmaps are visual representations of attention, engagement, and interactions generated by your visitors as they navigate through your site.
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